1. Start a Search Marketing Campaign.
- This is the undisputed number 1 channel for online sales growth and your return on investment. With over 2.5 billion Google searches every day by people trying to find products and services it is essential to use this form of advertising.
- The secret to why Search Marketing is so powerful is the relevancy of the advertising. Your prospects only see your advertisement when they are searching on Google using specific keywords related to your business offer. Not only is the advertisement relevant to them, you only pay for when they click on your ad and land on your website. This enables you to build plenty of brand awareness at no cost to yourself.
2. Make sure you get Search Engine Optimised.
- It is a must for any business to be on the first page of Google. When your website is optimised it means that you are easily found and understood by the likes of Google and subsequently promoted up the page rankings.
3. Get your Website audited and optimised to convert visits to sales
- Most website’s we have come across will have at least 10 things that need fixing to increase the likelihood of a lead or conversion. Most basic considerations include a welcoming homepage that is professionally designed with easy navigation to find what you’re looking for and strong call to action. If your website is optimised then you aren’t wasting your marketing efforts attracting visitors to your site and putting them off by an unattractive page, confusing content or navigation or lack of a call to action.
4. Grow your database and lift customer engagement and visitation
- Strong database growth over time will contribute to significant sales for most businesses. A call to action to entice people to sign up to newsletters or download information is a good start. Using cost effective providers such as http://www.mailchimp.com and a good developer who can design and create a stunning email template is a must.
5. Social media to engage customers, build profile or generate sales
- It is important that you choose the right channel for your business objectives, most often Facebook is a good start and is the most popular although we recommend Linkedin for B2B businesses. The first and most important step is to figure out what your objectives are and then create content that will engage your audience as well as meet your objectives. For sales and follower growth, you might want to consider making special offers. It is important to use third party providers such as Shortstack for Facebook campaigns to ensure you remain within Facebook promotional guidelines.
Article Source: http://EzineArticles.com/7658369
Stephen Beath is an award winning E-commerce consultant and founder of online marketing agency www.Onmark.co.nz. You can drop Stephen an email at [email protected] or find him on LinkedIn http://nz.linkedin.com/in/stephenbeath