Why Your Customers Prefer Video

How often have you visited a website with the intention of making a purchase or enquiry but then put off by either too much text or a lack of information?

We often advise our clients to take video seriously if they want to engage their audience and create more enquiry. With studies showing that 65% of audiences are visual learners, video offers the ability to convey messages in a way that text and graphics simply can’t match.

A recent study by New York based Animoto reported that nearly 75%  of respondents were more likely to purchase a product or service if they can watch a video explaining it beforehand.  The real value of video is its power to help people make more confident purchasing decisions. Prospects also find companies who provide video to be more trustworthy.Videos play an important part in brand engagement as it enables the audience to easily understand what the business stands for, it’s point of difference and what range of products or services they can choose from. Over half the people from the study considered businesses that provide video to be more trustworthy meaning the likelihood of a sale or enquiry has just increased on the basis of providing a video.

For businesses considering producing a video it’s worthwhile noting that the vast majority of people from the study considered a length of less than 5 minutes to be the most effective when researching or shopping online. This is great news because a video can be produced very cost effectively while still retaining a professional quality that will enhance the brand and increase sales.

In 2014, we are finding that videos on web pages are increasing conversions by up to 67%. A great tip for businesses looking to engage a videographer is to ensure that you specify a strong call to action at the end of the video to direct people to call, email or visit a webpage for further information or to make a purchase.

If you would like to find out more about professional video for business contact Onmark who will give you free advice and a likely budget to achieve your goal.

Here’s a recent example of a video Onmark produced for a client

If you would like further help planning your business video, talk to Onmark – your online marketing agency.

The author Stephen Beath is an award winning online marketing expert and found of Digital Marketing Agency Onmark. You can email [email protected] or find him on LinkedIn.