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Landing Pages

Single Landing Pages are also known as a lead capture page (or squeeze page). It is designed to present a single concept with its sole purpose to get the visitor to take action be it a phone call, completing a sign up form, downloading a resource or playing a video. The landing page usually displays very similar sales information that is an extension of an online ad.

Landing pages tend to have higher conversion rates for generating sales or leads than any single full website page because the information is condensed into a single selling proposition usually with a strong call to action.

Type of offers that are effective on a Landing Page:

  • Single product or brand
  • One off event that requires sign up
  • Simple offer or concept

Landing pages are easy to split-test thereby increasing the effectiveness of the page over time by trying various combinations of headlines, promotional offers and layouts.

Contact Us if you are interested in finding out how a landing page could help your business.

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