Digital Marketing for Outstanding Results.
Ever had that sinking feeling that you’re wasting half of your advertising budget but never sure which half? The days of spending valuable money and time resources on advertising without the ability to measure performance is over. Whether you want your business to be at the top of Google, across major websites or promoted via social media we will ensure you reach your audience cost effectively. Our partner channels include Google, Fairfax and Facebook for incredible reach across all major online channels in New Zealand.
Conversions that count.
Our success in generating more sales online comes from our wealth of marketing expertise – we take the time to understand your business, how visitors can better engage with your website and then implement strategies to target your customers and prospects more effectively. We work on the principle that your success drives our success and we’ll be upfront about what is required to achieve your goals. As every business is different, we’ll tailor the right services to fit your business requirements.
Our integrated marketing services include:
For your free consultation, contact us.
Living Light Candles
Top Shop Award Winner 2015 for best E-commerce Website
Best Site appearance: including navigation and product display
Best Purchase process: up to the point of the shopping cart
Best Communication skills: including prompt responses to enquiries
Winners at the Top Shop Awards 2015
Living Light Candles were the proud winners in two categories for the ‘Top Shop 2015 awards’ for the Upper South Island. This included the ‘Retail NZ Small Single Store’ award and ‘Retail NZ Single Store Omnichannel’ award.
Onmark Limited designed and delivered Living Light’s E-commerce website in 2014 to support their retail stores based in Nelson and Dunedin. Since then, Cynthia Baur, director of Living Light, says that her “brand has been brought to life online” and “website sales conversions have doubled”. This has been driven by an exceptional product range and powered by Onmark delivering a website that truly showcased their New Zealand made luxury candles and fragrances, as well as providing social media and Adwords support online.
Living Light CandlesTop Shop Award Winner 2015 for best E-commerce Website
Eftpos NZ
Increased online enquiries by over 30%
#1 on Google “Mobile Eftpos
Increase conversions 30%
Advertising spend reduced 30%
Goals
- To produce an online strategy that achieves maximum exposure online
- To increase the number of online conversions generated (sales & enquiries)
- To promote the visibility of the website across a range of keywords
The payment solutions market is highly competitive in New Zealand but an exciting and transformational one. New technologies such as ‘tap and go’ are constantly giving rise to opportunities for business growth as both retailers and consumers search for better payment solutions.
Onmark’s solution was to adopt a highly targeted approach using Search Engine Marketing to reach businesses actively searching for a payment solution that would fit their exact requirements.
Strategy
- The strategy was split into 3 deliverables:
- To implement an online strategy that achieves maximum exposure online
- To take over management of the Google Adwords as a form of search engine marketing to generate more leads & sales with the existing budget
- To implement a search engine optimisation strategy for the new website and carry out on and off page techniques that increase the website’s visibility in search engines
The payment solutions market is highly competitive in New Zealand but an exciting and transformational one. New technologies such as ‘tap and go’ are constantly giving rise to opportunities for business growth as both retailers and consumers search for better payment solutions.
Onmark’s solution was to adopt a highly targeted approach using Search Engine Marketing to reach businesses actively searching for a payment solution that would fit their exact requirements.
Wins
- Total conversions increased by more than 30% within 3 months
- Advertising spend was reduced by nearly 30%
- Improved visibility on Google & other search enginese.g. Keyword phrase “Mobile EFTPOS” had significant improvement from not found to #1
Eftpos NZIncreased online enquiries by over 30%
Realsure
Doubled online bookings
#1 on Google ‘House Inspector’
Engagement up 92%
Doubled online bookings
Goals
Realsure’s primary goal is to be a market leader in home inspections with a focus on three core markets. The existing website did not support this goal as it was not designed well.
- The new website goals, in order of priority, were:
- To drive leads and enquiry for sales growth
- To create a knowledge database of news, articles and features
- To attract new franchisees to the Realsure business
Strategy
Onmark started with an analysis of Realsure’s existing website and in particular their visitor behaviour using analytics software to gauge how well the website was performing. We then established a digital roadmap which highlighted key areas for growth.
Phase one involved the successful launch of the new website. We started this phase with a foundation of research into keywords that would ensure page 1 Google rankings for the Realsure business. The new visual design enhanced Realsure’s online presence dramatically and we placed a lot of emphasis on well written content, ease of use and clear calls to action.
Wins
Onmark delivered the new website within a very challenging timeframe and on budget. Within days of the new website being launched, a regular stream of quality leads were generated for Realsure’s business.
- Total online bookings increased by more than 100%
- Visitor engagement has skyrocketed to 92%
- Following the launch of new website , Realsure appeared #1 on Google for their key term “house inspectors” as well as across a range of other keywords. As a result, there was a surge of 800 organic (unpaid) visits in the first month from higher search engine rankings.