DIGITAL INSIGHTS
Digital Insights for Customer Behaviour
If a customer walked into your shop and straight out, would you want to know why? A successful online presence starts with data driven insights to help understand how your website engages visitors, identify market opportunities and most cost effective marketing channels.
Customers, Prospects & Competitors
Onmark start with a focus on data driven insights to help shape your online strategy, website and marketing.
We typically start by looking at your website analytics to understand what is happening when visitors land on your website, what is working and what isn’t. Our analysis doesn’t stop there, we also look at your competitors, the total volume of searches online and the most appropriate channels to market.
Your businesses online strategy should not be made in isolation to your business plan. We take the time to truly understand your business, customers and service or product, before arriving at an online strategy that will connect your business to more customers online.
Our insights services include:
Digital Insights
Highlights
- Review Analytics
- Website Health Check
- Google Search Volume Report
Outcome
Key opportunities for improving your website and gaining more leads & sales online.
Digital Roadmap
View the Show
- Review Analytics
- Website Health Check
- Google Search Volume Report
- Online Competitor Review
- Marketing Channel Recommendations
Outcome
Get a full understanding of what’s happening online in your industry and key priorities in terms of web improvment and marketing channels to focus on.
Digital Strategy
Get the Full Series in HD
- Review Analytics
- Website Health Check
- Google Search Volume Report
- Online Competitor Review
- Marketing Channel Recommendations
- Business Plan Review
- Marketing Strategy
- SWOT Analysis
- Customer Research
- Marketing Channel Tactics
- 12 Month Promotional Calendar
Outcome
Gain a full picture of your online presence, plus with the analysis of your market and overall business objectives, we’ll formulate a strategy to grow your business over the next 12 months.
The next step is to optimise your web presence and start marketing!
For your free consultation, contact us.
Living Light Candles
Top Shop Award Winner 2015 for best E-commerce Website
Best Site appearance: including navigation and product display
Best Purchase process: up to the point of the shopping cart
Best Communication skills: including prompt responses to enquiries
Winners at the Top Shop Awards 2015
Living Light Candles were the proud winners in two categories for the ‘Top Shop 2015 awards’ for the Upper South Island. This included the ‘Retail NZ Small Single Store’ award and ‘Retail NZ Single Store Omnichannel’ award.
Onmark Limited designed and delivered Living Light’s E-commerce website in 2014 to support their retail stores based in Nelson and Dunedin. Since then, Cynthia Baur, director of Living Light, says that her “brand has been brought to life online” and “website sales conversions have doubled”. This has been driven by an exceptional product range and powered by Onmark delivering a website that truly showcased their New Zealand made luxury candles and fragrances, as well as providing social media and Adwords support online.
Living Light CandlesTop Shop Award Winner 2015 for best E-commerce Website
Eftpos NZ
Increased online enquiries by over 30%
#1 on Google “Mobile Eftpos
Increase conversions 30%
Advertising spend reduced 30%
Goals
- To produce an online strategy that achieves maximum exposure online
- To increase the number of online conversions generated (sales & enquiries)
- To promote the visibility of the website across a range of keywords
The payment solutions market is highly competitive in New Zealand but an exciting and transformational one. New technologies such as ‘tap and go’ are constantly giving rise to opportunities for business growth as both retailers and consumers search for better payment solutions.
Onmark’s solution was to adopt a highly targeted approach using Search Engine Marketing to reach businesses actively searching for a payment solution that would fit their exact requirements.
Strategy
- The strategy was split into 3 deliverables:
- To implement an online strategy that achieves maximum exposure online
- To take over management of the Google Adwords as a form of search engine marketing to generate more leads & sales with the existing budget
- To implement a search engine optimisation strategy for the new website and carry out on and off page techniques that increase the website’s visibility in search engines
The payment solutions market is highly competitive in New Zealand but an exciting and transformational one. New technologies such as ‘tap and go’ are constantly giving rise to opportunities for business growth as both retailers and consumers search for better payment solutions.
Onmark’s solution was to adopt a highly targeted approach using Search Engine Marketing to reach businesses actively searching for a payment solution that would fit their exact requirements.
Wins
- Total conversions increased by more than 30% within 3 months
- Advertising spend was reduced by nearly 30%
- Improved visibility on Google & other search enginese.g. Keyword phrase “Mobile EFTPOS” had significant improvement from not found to #1
Eftpos NZIncreased online enquiries by over 30%
Realsure
Doubled online bookings
#1 on Google ‘House Inspector’
Engagement up 92%
Doubled online bookings
Goals
Realsure’s primary goal is to be a market leader in home inspections with a focus on three core markets. The existing website did not support this goal as it was not designed well.
- The new website goals, in order of priority, were:
- To drive leads and enquiry for sales growth
- To create a knowledge database of news, articles and features
- To attract new franchisees to the Realsure business
Strategy
Onmark started with an analysis of Realsure’s existing website and in particular their visitor behaviour using analytics software to gauge how well the website was performing. We then established a digital roadmap which highlighted key areas for growth.
Phase one involved the successful launch of the new website. We started this phase with a foundation of research into keywords that would ensure page 1 Google rankings for the Realsure business. The new visual design enhanced Realsure’s online presence dramatically and we placed a lot of emphasis on well written content, ease of use and clear calls to action.
Wins
Onmark delivered the new website within a very challenging timeframe and on budget. Within days of the new website being launched, a regular stream of quality leads were generated for Realsure’s business.
- Total online bookings increased by more than 100%
- Visitor engagement has skyrocketed to 92%
- Following the launch of new website , Realsure appeared #1 on Google for their key term “house inspectors” as well as across a range of other keywords. As a result, there was a surge of 800 organic (unpaid) visits in the first month from higher search engine rankings.