Ecommerce Websites

Best Site appearance: including navigation and product display

Best Purchase process: up to the point of the shopping cart

Best Communication skills: including prompt responses to enquiries

Winners at the Top Shop Awards 2015

Living Light Candles were the proud winners in two categories for the ‘Top Shop 2015 awards’ for the Upper South Island. This included the ‘Retail NZ Small Single Store’ award and ‘Retail NZ Single Store Omnichannel’ award.

Onmark Limited designed and delivered Living Light’s E-commerce website in 2014 to support their retail stores based in Nelson and Dunedin. Since then, Cynthia Baur, director of Living Light, says that her “brand has been brought to life online” and “website sales conversions have doubled”. This has been driven by an exceptional product range and powered by Onmark delivering a website that truly showcased their New Zealand made luxury candles and fragrances, as well as providing social media and Adwords support online.

Goals

• To produce an online strategy that achieves maximum exposure online
• To increase the number of online conversions generated (sales & enquiries)
• To promote the visibility of the website across a range of keywords

The payment solutions market is highly competitive in New Zealand but an exciting and transformational one. New technologies such as ‘tap and go’ are constantly giving rise to opportunities for business growth as both retailers and consumers search for better payment solutions.

Onmark’s solution was to adopt a highly targeted approach using Search Engine Marketing to reach businesses actively searching for a payment solution that would fit their exact requirements.

Strategy

The strategy was split into 3 deliverables:
• To implement an online strategy that achieves maximum exposure online
• To take over management of the Google Adwords as a form of search engine marketing to generate more leads & sales with the existing budget
• To implement a search engine optimisation strategy for the new website and carry out on and off page techniques that increase the website’s visibility in search engines

The payment solutions market is highly competitive in New Zealand but an exciting and transformational one. New technologies such as ‘tap and go’ are constantly giving rise to opportunities for business growth as both retailers and consumers search for better payment solutions.

Onmark’s solution was to adopt a highly targeted approach using Search Engine Marketing to reach businesses actively searching for a payment solution that would fit their exact requirements.

Wins

• Total conversions increased by more than 30% within 3 months
• Advertising spend was reduced by nearly 30%
• Improved visibility on Google & other search enginese.g. Keyword phrase “Mobile EFTPOS” had significant improvement from not found to #1

Goals

Realsure’s primary goal is to be a market leader in home inspections with a focus on three core markets. The existing website did not support this goal as it was not designed well.

The new website goals, in order of priority, were:
• To drive leads and enquiry for sales growth
• To create a knowledge database of news, articles and features
• To attract new franchisees to the Realsure business

Strategy

Onmark started with an analysis of Realsure’s existing website and in particular their visitor behaviour using analytics software to gauge how well the website was performing. We then established a digital roadmap which highlighted key areas for growth.

Phase one involved the successful launch of the new website. We started this phase with a foundation of research into keywords that would ensure page 1 Google rankings for the Realsure business. The new visual design enhanced Realsure’s online presence dramatically and we placed a lot of emphasis on well written content, ease of use and clear calls to action.

Wins

Onmark delivered the new website within a very challenging timeframe and on budget. Within days of the new website being launched, a regular stream of quality leads were generated for Realsure’s business.

• Total online bookings increased by more than 100%
• Visitor engagement has skyrocketed to 92%
• Following the launch of new website , Realsure appeared #1 on Google for their key term “house inspectors” as well as across a range of other keywords. As a result, there was a surge of 800 organic (unpaid) visits in the first month from higher search engine rankings.

Goals

Craig Pope Mortgages & Insurance is a leader in the Wellington region providing superior mortgage deals and advice for its clients.

Craig Pope engaged Onmark to produce a website with the following goals:
• Increase website conversion through best practice design, usability and calls to action
• Improve Google page position with search engine optimisation for key search terms including Mortgages & Insurance Wellington
• Provide a web platform that positions Craig Pope Mortgages & Insurance as a market leader
• Enable customers to ascertain their repayments and interest saving strategy with an effective mortgage calculator
• Ensure compatibility across all devices including laptops, smartphones and desktops

Our Solution

Onmark started by using Digital Insights to assess how visitors engaged with the old website to see which pages were effective in order to better structure the new site and produce opportunities for additional conversion to enquiry.

Our open source web platform ensured all functional requirements were met and the client could make updates at any time giving full flexibility for running promotions or changing information such as latest interest rates.

One of the key challenges of rebuilding this site was taking the time to really understand the business, key drivers of enquiry and reorganizing the large amount of information in a structure that would be intuitive to the visitor to enable them to find the information easily and then make contact.

Testimonial

“Our website was needing a serious overhaul so I approached 3 web design companies to pitch their best proposal.

I ended up selecting Onmark on the strength of their expertise and focus on conversion led web design.

During the web build Onmark kept me involved in every key decision from choosing a design I felt represented the Craig Pope brand, through to assisting with the content and structure so clients could easily find what they were looking for.

I’m absolutely delighted with the end result and have had positive feedback from clients. My google ranking has improved too and I have noticed an improvement in the level of inquiry and positive feedback since the new site was launched. It looks sharp and professsional. I highly recommend any business to Onmark who are looking to grow their online presence.”

Conversion led design

Rigg Zschokke are one of NZ’s leading Commercial and Residential construction companies. Our brief was to help showcase their expertise in design, project management, workmanship and service. The emphasis on beautiful photography and case studies was balanced with strong call to actions to drive enquiry throughout the site. Notice how video is also used to bring an additional element to the homepage to help personalise the messaging from Chris Hurrell who is the General Manager of Rigg Zschokke.

Can Do Cleaning has a wide-range of diverse cleaning services, so the website needed to reflect this. We divided the website into specialty sections catering to the exact requirements of each individual business location.

“We engaged Onmark to build our new website and were delighted with the result.   Following the launch, we moved our advertising budget from Radio to Online Marketing and within a few weeks we started to get new clients!  We highly recommend Onmark if you are looking to improve your business results.”

– Renata Lemow, Director, Can Do Cleaning Limited.