Best Site appearance: including navigation and product display

Best Purchase process: up to the point of the shopping cart

Best Communication skills: including prompt responses to enquiries

Winners at the Top Shop Awards 2015

Living Light Candles were the proud winners in two categories for the ‘Top Shop 2015 awards’ for the Upper South Island. This included the ‘Retail NZ Small Single Store’ award and ‘Retail NZ Single Store Omnichannel’ award.

Onmark Limited designed and delivered Living Light’s E-commerce website in 2014 to support their retail stores based in Nelson and Dunedin. Since then, Cynthia Baur, director of Living Light, says that her “brand has been brought to life online” and “website sales conversions have doubled”. This has been driven by an exceptional product range and powered by Onmark delivering a website that truly showcased their New Zealand made luxury candles and fragrances, as well as providing social media and Adwords support online.

Goals

• To produce an online strategy that achieves maximum exposure online
• To increase the number of online conversions generated (sales & enquiries)
• To promote the visibility of the website across a range of keywords

The payment solutions market is highly competitive in New Zealand but an exciting and transformational one. New technologies such as ‘tap and go’ are constantly giving rise to opportunities for business growth as both retailers and consumers search for better payment solutions.

Onmark’s solution was to adopt a highly targeted approach using Search Engine Marketing to reach businesses actively searching for a payment solution that would fit their exact requirements.

Strategy

The strategy was split into 3 deliverables:
• To implement an online strategy that achieves maximum exposure online
• To take over management of the Google Adwords as a form of search engine marketing to generate more leads & sales with the existing budget
• To implement a search engine optimisation strategy for the new website and carry out on and off page techniques that increase the website’s visibility in search engines

The payment solutions market is highly competitive in New Zealand but an exciting and transformational one. New technologies such as ‘tap and go’ are constantly giving rise to opportunities for business growth as both retailers and consumers search for better payment solutions.

Onmark’s solution was to adopt a highly targeted approach using Search Engine Marketing to reach businesses actively searching for a payment solution that would fit their exact requirements.

Wins

• Total conversions increased by more than 30% within 3 months
• Advertising spend was reduced by nearly 30%
• Improved visibility on Google & other search enginese.g. Keyword phrase “Mobile EFTPOS” had significant improvement from not found to #1

Goals

Realsure’s primary goal is to be a market leader in home inspections with a focus on three core markets. The existing website did not support this goal as it was not designed well.

The new website goals, in order of priority, were:
• To drive leads and enquiry for sales growth
• To create a knowledge database of news, articles and features
• To attract new franchisees to the Realsure business

Strategy

Onmark started with an analysis of Realsure’s existing website and in particular their visitor behaviour using analytics software to gauge how well the website was performing. We then established a digital roadmap which highlighted key areas for growth.

Phase one involved the successful launch of the new website. We started this phase with a foundation of research into keywords that would ensure page 1 Google rankings for the Realsure business. The new visual design enhanced Realsure’s online presence dramatically and we placed a lot of emphasis on well written content, ease of use and clear calls to action.

Wins

Onmark delivered the new website within a very challenging timeframe and on budget. Within days of the new website being launched, a regular stream of quality leads were generated for Realsure’s business.

• Total online bookings increased by more than 100%
• Visitor engagement has skyrocketed to 92%
• Following the launch of new website , Realsure appeared #1 on Google for their key term “house inspectors” as well as across a range of other keywords. As a result, there was a surge of 800 organic (unpaid) visits in the first month from higher search engine rankings.